I stumbled across today (thanks @ Freddie Laker) and it blew me away. Excerpt From Social News:
Timesculpture is a stunning progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this groundbreaking new filming process manipulates moving snapshots of time using Toshiba technology, redefining cinematic human movement.
The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.
- Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
- Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
- Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
- Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops – that convert standard definition TV and DVD images to near high-definition quality
Entry Filed under: Elsewhere
6 Comments
1. Zim… | November 14th, 2008 at 4:51 pm
I’d already seen it, but I didn’t knew the background of the ad. It’s interesting, and it has that “matrix thing” that makes it very cool.
2. Danny Tatom… | November 14th, 2008 at 7:57 pm
Damn, that was cool. :o
3. Aaron Spence… | November 14th, 2008 at 9:25 pm
Sweet ad, thanks for the link. It’s good to see companies using their own products to do cool stuff.
http://twitter.com/aaronspence
4. Video of The Day: Toshiba… | November 16th, 2008 at 2:54 pm
[...] [Via Larissa Meek] [...]
5. Nick… | November 19th, 2008 at 8:53 pm
That is pretty damn amazing. Thanks, I’ve never seen it before!
6. Aronil… | December 18th, 2008 at 6:15 am
hey larissa, the video is no longer available here. Is it cause of Youtube’s new censorship?