Biography

I've built a reputation as a creative leader at one of the 'Big 4' consulting firms, a chapter that followed my role as a creative director at a digital agency where I spearheaded award-winning projects. My meandering career path has been deeply rooted in leveraging experience design to drive business value and sales. However, my true passion lies in championing the importance of design through tangible outcomes, fostering an environment where my creative team can hone their craft, nurture a relentless curiosity for exploring new creative mediums (such as GenAI) and become future design leaders.
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My collegiate journey began in the world of 3D animation and fine art, a foundation that steered me towards delving into Adobe Flash, HTML/CSS, and a touch of PHP. This exploration ignited my passion for the intersection of design and technology. By 2001, web design had become my side hustle. Balancing art creation with modeling and acting, I embraced the internet as a dynamic platform to display and sell my artwork, circumventing the limitations of traditional galleries. Entrepreneurship runs through my veins, which led me to establish my own freelance web design and development venture at the time.
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Fast forward to 2005. I relocated from Los Angeles to South Florida. There, I joined AgencyNet, a renowned digital agency. Some of my fondest memories involve crafting a miniature town on a pool table and transforming these creations into a digital wonderland for the Own Your Choice anti-smoking campaign. Our efforts were recognized at SXSW, where we clinched the best in show.
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After AgencyNet, I transitioned to BGT Partners as a creative director in 2013, leading our Florida-based creative team. Shortly after, we merged with a major consulting firm and the rest is history some of which I covered above.
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Throughout my career, I've amassed a wealth of insights I'm keen to pass on to the next generation of designers. As generative AI transforms the creative field, the fusion of endless possibilities with the irreplaceable human touch in creativity and storytelling excites me. Reigniting my passion for this blog after years devoted to family feels like coming home, ready to share anew.
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Thanks for stopping by, and I can't wait to connect and create together!